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Adding MailChimp’s drag and drop editor to a custom template

Written on September 24, 2019 at 4:20 pm


If you have a custom-designed MailChimp template, you can still enable MailChimp’s new drag and drop elements. Here’s how to do it.

In a stackoverflow post, someone had posted a link to the HTML code for one of Mailchimp’s default templates.  Unfortunately, they hadn’t highlighted the exact code needed to make the editor work, but by some trial and error, I found that adding the code below to the template’s main content area will enable the drag and drop editor on your custom template.

<div  mc:container="body_container" mccontainer="body_container"></div>

The mc:container tag will add the block editor section. The mccontainer tag (without the colon) is required for saving the content.  These tags can be added to either a td or div tag (div tag shown above for context).